Slave
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- Joined
- Jun 23, 2004
- Messages
- 33,166
I think they are trying to get a younger audience but forgetting that the only ones that watch the show these days are those that have been watching long term and love the older characters they’re axing.
This is exactly the issue.
Neighbours tried the same thing around the late '00s by switching the focus to teen characters and rendering anyone older who'd been with the show longer term as supporting characters. Harcore fans stuck with it, but in general, it backfired because the intention was to shift the average audience age down. It's been much better for the last decade at telling stories across a more diverse - but ultimately older - demographic. I think all the UK soaps have gone through that transition to some extent. Look at EastEnders and the whole E20 spin-off. They managed to pull across a few characters into the main show, but even the more popular ones, like Fatboy, still had to be toned down a bit.
I can readily believe Hollyoaks skews a little younger than every other soap, but if it still is, that suggests its viewership is largely built on a transient audience. And I'm not sure that's sustainable for any TV show now.