I wonder if
being the starters is an indication of where Hollyoaks will try to go.
Looking at their cast list, despite their reputation as a "youth soap", the majority of Hollyoaks' leads are now hovering around in the 35 - 45 bracket. They've naturally and perhaps unwittingly aged upwards as they've refused to move focus from the likes of Mercedes, Ste, Darren, John-Paul etc.
I could imagine there being an idea of a total reset back to teenagers and 21 year old Owen Warner-a-likes.
I also think it would likely fail.