Completely agreed on the above point about Smamf. The producers are showing absolutely no responsibility - maybe they had the Geordie down as being a buffer for the inevitable.
I imagine regardless how used to someone is being in front of the camera, that having someone familiar and getting reassurance from them, it probably all enhances the already established intimacy between them to some degree, but he just likes his screen time and clearly knows how to move storyline along when he's not involved. Smamfa's face when speaking to Joey (I pressed pause at an unfortunate moment) was iconic.
As much as the producers are being close to cruelty, she was blinded by visions of magazine deals as much as actually being into him.