He's really fallen off a cliff this year, I wonder why? I find everything he's done insufferable so I'm in no position to discuss quality etc but has he just reached the dreaded "we don't need new music from you, just go and play the ones we know plz" era or is he actually declining in popularity?
The feeling I get is that "=" and "Bad Habits" in particular caused short term gain and long term pain, pandering to a more fickle spotify-audience. He seems to be struggling to pick up the same mass appeal his previous, more acoustic output had.
That's just too bad, too sad.
Plus, this is completely hookfree, the one song that charted is like a watered down Galway Girl if that's even possible.
Plodding, genre-hopping songs all end up as unimaginative ballads, their dreary lyrics littered with gibberish – though Sheeran’s hooks remain strong on his second album this year