Jark
User
- Joined
- Oct 27, 2007
- Messages
- 50,978
maybe we'll have to REDUCE THE FORECAST. indeed it's looking more like 65k from streaming.
Adele - 30
- Thread starter dUb
- Start date
passthatdutch
User
- Joined
- Mar 17, 2004
- Messages
- 264
Not QUITE sure of the album streaming calcs, but those uk spotify numbers don't suggest 150k streaming sales in a week when you compare to other pasr releases with similar numbers (i.e. Sheeran)
POP!
Let the light in
I expected her streams to be strong, but I think the vinyl and CD sales will be MASSIVE.
lolly
Rowena? From Kuwait?
- Joined
- Feb 3, 2004
- Messages
- 172,903
Music Week
Adele’s new album, 30, has finally arrived and the reviews have been positive.
The industry is now abuzz with big expectations for the sales and streams of the album, which is her first for Columbia in the UK after a long spell with XL Recordings.
Any concerns that Adele might not actually be a streaming artist were soon allayed. The singer may have held off 2015’s 25 album from DSPs for several months, but her catalogue has since established itself on the platforms and new single Easy On Me has been a streaming smash. Her monthly Spotify listeners now stand at 61,636,504.
Patrick Clifton, head of music at Amazon Music UK, highlighted the role of smart speakers in the comeback single’s success.
“Easy On Me received the most first day Alexa song requests in Amazon Music history, and the track now has the global record for the most first-day streams of any song in the history of Amazon Music,” he told Music Week. “We gave the song extensive programming and marketing support, but it looks like we didn’t need to. Probably due to consumption via Alexa, which amplifies cultural moments, the percentage of on-demand streams was significantly above the average for a new song.”
Easy On Me propelled Adele to the most streamed artist on Deezer in the UK (based on weekly figures) following the release.
“We have playlisted the song extensively in the likes of our new releases playlist, Brand New UK, through to our main hits playlists both locally and globally, as well as in relevant mood offerings,” said Deezer’s UK music editor Adam Read. “It is performing extremely well in all featured playlists. The song was added to 100% Adele, with the streams of the playlist experiencing an 85% stream boost the day the track was released.”
So far, Easy On Me has more than 272 million Spotify streams. The single is chasing a fifth week at No.1 and currently has 466,880 sales according to the Official Charts Company (a number that will swell above 500,000 today).
The challenge now is whether 30 can smash UK streaming records.
The total one week streaming figure to beat is 78,944 equivalent sales, which was set by Ed Sheeran’s ÷ in March 2017 and, after nearly five years, is starting to look unassailable. Despite big streaming openings from Sheeran, Dave and Olivia Rodrigo this year, no one has come close to matching that record.
Of course, there’s no available comparison with Adele’s own 25, which was held off DSPs for several months. But that’s all changed for the 30 campaign, a move described by ERA’s Kim Bayley as “progressive”.
“On the 25 campaign, fans had to head to their local record shop or supermarket to get the album, whereas this is not the case for 30,” said Deezer’s Adam Read. “In terms of the effect on volumes, you only have to look at the huge increase in her catalogue since the release of Easy On Me. Adele's total daily streams have increased by 200% since the track came out, and that was not starting at a low base.
“Now that the album is available on all streaming platforms on release day, it will allow her to maximise streaming volumes. We expect her streaming figures to break records in the first week. The high streams will more than likely continue throughout the whole campaign. It's safe to say we will not be avoiding Adele any time soon.”
When it comes to playlisting of 30 tracks, Read said that the album could benefit from Adele’s slightly broader range of styles, including collaborations with producer Inflo.
“If an artist explores a wider range of sounds and styles with their project, it will provide additional opportunities in playlist ecosystems,” he explained. “Obviously, super-hits such as Easy On Me have a large number of playlist fits, but a ballad will always have its limitations. If there are tracks that are different tempos or genres, then we can increase the reach of Adele's music, resulting in her connecting with even more potential fans.”
Amazon’s Patrick Clifton noted the evolution of the streaming market in the last six years, including the launch of Amazon Music in 2016.
“Given this is the first time Adele’s releasing an album straight on to streaming services, that will have an obvious impact in terms of fan engagement on streaming services,” he said.”It’s also six years since the release of her last album, and a lot has changed, including Amazon Music becoming a popular music service for the kind of mainstream audience that bought 25 on CD or vinyl – many of whom will have bought those on Amazon, of course.
“We’re putting together a global campaign to support the album, taking in streaming and physical music, as befits an artist of Adele’s stature. The song has already had a significant impact on her catalogue, driven both by on-demand Alexa listening and the impact of our dedicated catalogue programmes such as [Re]Discover.”
The news of Adele’s return immediately boosted her catalogue and sent the albums back up the UK chart. Even before 30 was released today (November 19), Adele had sold 186,643 copies of her three studio albums so far this year - already ahead of last year’s combined total of 160,679.
Among her catalogue albums, the biggest seller of 2021 so far is 25 (83,482 sales - including 75,825 from streams), followed by 21 (69,665 sales - 61,978 from streams) and 19 (29,083 sales - 24,373 from streams)
“We can see the impact this release is having on discovery of her music on streaming services – her last two albums have jumped up our album charts since the announcement, as fans ask Alexa to play Adele on Amazon Music,” said Clifton. “A generation of younger music fans will be discovering her catalogue of classic songs using Alexa, or on mobile, through some of our programmed content such as the [RE]Discover Adele playlist.”
Read said that embracing streaming will help Adele reach a wider audience.
“Adele is one of only a few artists that connects with almost every generation,” he said. “There is scope for her to gain even more fans through the streaming space as she and her team lean into it more, and acquire the younger fans that may know her, but have not fully connected with her music yet.”
And he suggested that Adele could even boost subscriber numbers across the streaming market.
“With a superstar like Adele that has a notable section of her audience who buy physical, it does present opportunities for streaming services to acquire more users,” said Read. “This can be achieved by working with her whole team to explore great content, promotional, and marketing opportunities that will give her fans additional reasons to become a subscriber.”
Is Adele about to smash streaming records with 30?
Adele’s new album, 30, has finally arrived and the reviews have been positive.
The industry is now abuzz with big expectations for the sales and streams of the album, which is her first for Columbia in the UK after a long spell with XL Recordings.
Any concerns that Adele might not actually be a streaming artist were soon allayed. The singer may have held off 2015’s 25 album from DSPs for several months, but her catalogue has since established itself on the platforms and new single Easy On Me has been a streaming smash. Her monthly Spotify listeners now stand at 61,636,504.
Patrick Clifton, head of music at Amazon Music UK, highlighted the role of smart speakers in the comeback single’s success.
“Easy On Me received the most first day Alexa song requests in Amazon Music history, and the track now has the global record for the most first-day streams of any song in the history of Amazon Music,” he told Music Week. “We gave the song extensive programming and marketing support, but it looks like we didn’t need to. Probably due to consumption via Alexa, which amplifies cultural moments, the percentage of on-demand streams was significantly above the average for a new song.”
Easy On Me propelled Adele to the most streamed artist on Deezer in the UK (based on weekly figures) following the release.
“We have playlisted the song extensively in the likes of our new releases playlist, Brand New UK, through to our main hits playlists both locally and globally, as well as in relevant mood offerings,” said Deezer’s UK music editor Adam Read. “It is performing extremely well in all featured playlists. The song was added to 100% Adele, with the streams of the playlist experiencing an 85% stream boost the day the track was released.”
So far, Easy On Me has more than 272 million Spotify streams. The single is chasing a fifth week at No.1 and currently has 466,880 sales according to the Official Charts Company (a number that will swell above 500,000 today).
The challenge now is whether 30 can smash UK streaming records.
The total one week streaming figure to beat is 78,944 equivalent sales, which was set by Ed Sheeran’s ÷ in March 2017 and, after nearly five years, is starting to look unassailable. Despite big streaming openings from Sheeran, Dave and Olivia Rodrigo this year, no one has come close to matching that record.
Of course, there’s no available comparison with Adele’s own 25, which was held off DSPs for several months. But that’s all changed for the 30 campaign, a move described by ERA’s Kim Bayley as “progressive”.
“On the 25 campaign, fans had to head to their local record shop or supermarket to get the album, whereas this is not the case for 30,” said Deezer’s Adam Read. “In terms of the effect on volumes, you only have to look at the huge increase in her catalogue since the release of Easy On Me. Adele's total daily streams have increased by 200% since the track came out, and that was not starting at a low base.
“Now that the album is available on all streaming platforms on release day, it will allow her to maximise streaming volumes. We expect her streaming figures to break records in the first week. The high streams will more than likely continue throughout the whole campaign. It's safe to say we will not be avoiding Adele any time soon.”
When it comes to playlisting of 30 tracks, Read said that the album could benefit from Adele’s slightly broader range of styles, including collaborations with producer Inflo.
“If an artist explores a wider range of sounds and styles with their project, it will provide additional opportunities in playlist ecosystems,” he explained. “Obviously, super-hits such as Easy On Me have a large number of playlist fits, but a ballad will always have its limitations. If there are tracks that are different tempos or genres, then we can increase the reach of Adele's music, resulting in her connecting with even more potential fans.”
Amazon’s Patrick Clifton noted the evolution of the streaming market in the last six years, including the launch of Amazon Music in 2016.
“Given this is the first time Adele’s releasing an album straight on to streaming services, that will have an obvious impact in terms of fan engagement on streaming services,” he said.”It’s also six years since the release of her last album, and a lot has changed, including Amazon Music becoming a popular music service for the kind of mainstream audience that bought 25 on CD or vinyl – many of whom will have bought those on Amazon, of course.
“We’re putting together a global campaign to support the album, taking in streaming and physical music, as befits an artist of Adele’s stature. The song has already had a significant impact on her catalogue, driven both by on-demand Alexa listening and the impact of our dedicated catalogue programmes such as [Re]Discover.”
The news of Adele’s return immediately boosted her catalogue and sent the albums back up the UK chart. Even before 30 was released today (November 19), Adele had sold 186,643 copies of her three studio albums so far this year - already ahead of last year’s combined total of 160,679.
Among her catalogue albums, the biggest seller of 2021 so far is 25 (83,482 sales - including 75,825 from streams), followed by 21 (69,665 sales - 61,978 from streams) and 19 (29,083 sales - 24,373 from streams)
“We can see the impact this release is having on discovery of her music on streaming services – her last two albums have jumped up our album charts since the announcement, as fans ask Alexa to play Adele on Amazon Music,” said Clifton. “A generation of younger music fans will be discovering her catalogue of classic songs using Alexa, or on mobile, through some of our programmed content such as the [RE]Discover Adele playlist.”
Read said that embracing streaming will help Adele reach a wider audience.
“Adele is one of only a few artists that connects with almost every generation,” he said. “There is scope for her to gain even more fans through the streaming space as she and her team lean into it more, and acquire the younger fans that may know her, but have not fully connected with her music yet.”
And he suggested that Adele could even boost subscriber numbers across the streaming market.
“With a superstar like Adele that has a notable section of her audience who buy physical, it does present opportunities for streaming services to acquire more users,” said Read. “This can be achieved by working with her whole team to explore great content, promotional, and marketing opportunities that will give her fans additional reasons to become a subscriber.”
Diddy
愛してるって 言わなきゃ殺す
That Amazon prick 
“We gave the song extensive programming and marketing support, but it looks like we didn’t need to. Probably due to consumption via Alexa, which amplifies cultural moments, the percentage of on-demand streams was significantly above the average for a new song.”
Does Alexa amplify cultural moments?(!) or just amplify sound because it’s just a speaker with a search engine?
“We gave the song extensive programming and marketing support, but it looks like we didn’t need to. Probably due to consumption via Alexa, which amplifies cultural moments, the percentage of on-demand streams was significantly above the average for a new song.”
Does Alexa amplify cultural moments?(!) or just amplify sound because it’s just a speaker with a search engine?
Funky
User
- Joined
- Apr 30, 2004
- Messages
- 95,523
It’s clever marketing spin. Alexa probably does amplify cultural moments, but only in the same way as TV or radio or Spotify does. That’s nothing special. Plus it’s only natural for a platform to expand the ‘moment’, that’s what they are there for. Alexa doesn’t create or even contirubute to the creation of the moment, which is what he was cleverly implying even though that’s not what he meant.
Rita
User
- Joined
- Nov 24, 2004
- Messages
- 45,823
…@jark like most ASFM HITS I had to turn it off half way through as I was BORED TO TEARS.
lolly
Rowena? From Kuwait?
- Joined
- Feb 3, 2004
- Messages
- 172,903
And let's not forget the Adele at the Palladium show tonight. I'm interested to know what sort of viewing figures she'll get in the UK. She's up against the Strictly results initially, but I suspect she'll pull some of that audience, and the average will shoot up once that is over and Top Gear starts. And ITV is using it to lead into I'm A Celebrity, so they clearly have a lot of faith in it.
Last edited:
lolly
Rowena? From Kuwait?
- Joined
- Feb 3, 2004
- Messages
- 172,903
Are there any big releases left this year now? Is it likely she's got the #1 album sewn up until Christmas?
I see Westlife and Gary Barlow are both out next week and their last albums got to #1, but neither will take Adele in her second week.
I see Westlife and Gary Barlow are both out next week and their last albums got to #1, but neither will take Adele in her second week.
dUb
AH AH AH
- Pronouns
- He/Him
- Joined
- May 2, 2004
- Messages
- 40,158
Spotify have removed the 'shuffle play by default' button on albums at her request or something
You can still play it on shuffle if you want but the main play button now starts albums at Track 1 which makes sense I suppose
You can still play it on shuffle if you want but the main play button now starts albums at Track 1 which makes sense I suppose
Last edited:
Iguana
If I only could...
Omg she changed the whole of Spotify.
QUEEN!
QUEEN!
Iguana
If I only could...
Single-handheldly introducing the "full album" format to a new generation
Giraffe on suicide watch
Inner Smile
Moopy Diamond
I'm becoming rather obsessed with Can I Get It 
ITS SO GOOD
ITS SO GOOD
Iguana
If I only could...
ZenGiraffe
Who is SHE though?
I was so confused by this story, but this explains it.
Happy for the proles though.
Jark
User
- Joined
- Oct 27, 2007
- Messages
- 50,978
this whole album is simply DOING THINGS TO ME and TAKING ME PLACES.
one of those great records that feels like every song is part of the story. she's playing with different parts of her voice.
my fave keeps changing but I think My Little Love is probably the one right now. she never made anything that sounded so lush...
one of those great records that feels like every song is part of the story. she's playing with different parts of her voice.
my fave keeps changing but I think My Little Love is probably the one right now. she never made anything that sounded so lush...
Loufoque
BATTLE FOR YOUR LIFE
I am very pleasantly surprised by how much I like this album. It's perfect for low key dinner parties over winter. It's this year's evermore.
Saltwater
Ex QOTB
Am watching the Adele One Night Only special on tv, she's mesmerising.
)
Ellie
Super talented triple threat
I just switched it on and already two bum notes. Am I missing something?
FetchFugly
Pregnant
- Joined
- Feb 2, 2005
- Messages
- 24,671
I'm only a few songs in but she has sounded pretty wonderful apart from right at the beginning of Hometown Glory. I might be slightly distracted by the celeb spotting though... Emma Thompson was clearly very much feeling Send My Love
Ellie
Super talented triple threat
Oh that’s a sweet moment with her teacher.
Still, saw Hannah Waddingham in the audience and kind of wish she was up singing the songs instead.
Still, saw Hannah Waddingham in the audience and kind of wish she was up singing the songs instead.
Jark
User
- Joined
- Oct 27, 2007
- Messages
- 50,978
what does that even mean?
octophone
Prole Art Threat
- Joined
- Feb 3, 2004
- Messages
- 59,798
"The poors"!
I'm still a Spotify hater and didn't know that shuffle was the default. Now I hate them even more.